2019 marks our 20th year here at New Hope, and one of the ways we are celebrating is by refreshing our brand image. Over the last 8 months, we've spent a lot of time working with a design artist and a videographer to enhance our online presence and marketing. We’re so excited about both!
Our video will come out in March, just in time for Discover New Hope and our 2019/20 registration season. Our logo is already complete, and we were thrilled to unveil it to our current students at our Servathon Kick-off. The warm reception there and lots of unsolicited compliments since assure us that the new branding is a welcomed change!
What does the rebrand mean for us?
1. New Hope has a new name!
Since the beginning, we’ve been known as “New Hope Tutorials,” but everyone just calls us “New Hope.” Though well intentioned, the “tutorials” part of our old name didn’t tend to bring to mind the British tutorial system we had hoped to evoke. Most often folks wondered if we could connect them with a tutor to help with math or chemistry after school. Though we sometimes broker these relationships, our main work is to provide full-year courses to supplement our families' homeschool curricula. Knowing that everyone calls us “New Hope,” and still regularly hearing “You are a new hope to us!” from many new families, we felt the need to keep that name recognition. So, what addition to "New Hope" would say who we are and what we do? We need the name to do its job for (A) 20 years of parents, alumni, and the homeschool community on the North Shore, (B) anyone else who may be looking for a learning community like ours, and (C) anyone who is actually looking for an after school tutor and would be better served elsewhere.
Here's what we came up with:
“Courses for homeschoolers” is really a subtitle, but will always appear with the words "New Hope," as you can see in the logo below. In short--it's what we do!
2. New Hope has a new seal!
We’ve thought a lot about what could represent our community and what we do. After reviewing countless images highlighting aspects of what New Hope is, and after hearing from all the constituencies through focus groups and casual survey, we’ve decided on this seal:
Here we have a sense of the rigor of the academics we offer, our strong STEM and humanities courses, and a subtle “cross” design affirming our Christian character. We’re also pleased that the seal is humble, a tad more informal than a prep school might have, a hint that though we are rigorous with our academics we are at heart a family operation.
I hope you will be pleased with this work as you start to see it pop up on the website, in emails, and on T-shirts and other “swag” the kids want to order.